New Members Maria1809 Posted March 29, 2015 at 06:31 PM New Members Report Share Posted March 29, 2015 at 06:31 PM Hello! I am studying marketing design and have heard, that it is quite bad to use number 4 (four) and green colour creating brand logos. But is it a critical issue? For example in Europe number 13 is being perceived as a bad number, but that does not mean, that this number is not used in Brand names and logos. The same with colour - in Europe black colour symbolise funeral, but we still use it a lot in marketing design. Is it really true, that a good logo for Chinese people should be red/gold only? Thank you very much for your opinions! Quote Link to comment Share on other sites More sharing options...
DongLian Posted March 30, 2015 at 05:30 PM Report Share Posted March 30, 2015 at 05:30 PM I have a hunch that Chinese may care more than Europeans but again.. just a hunch.. the number 4 sounds similiar to death or dying.. so that's the taboo. I'm not sure why green is bad though.. I've heard white is the color of death in China but that's it. Quote Link to comment Share on other sites More sharing options...
Geiko Posted March 30, 2015 at 08:42 PM Report Share Posted March 30, 2015 at 08:42 PM I guess only green hats are to be avoided, not colour green in general. 2 Quote Link to comment Share on other sites More sharing options...
michaelS Posted March 31, 2015 at 12:24 AM Report Share Posted March 31, 2015 at 12:24 AM Can't think of any company in China that uses green in its branding... *cough* WeChat *cough* 2 Quote Link to comment Share on other sites More sharing options...
Angelina Posted March 31, 2015 at 12:54 AM Report Share Posted March 31, 2015 at 12:54 AM 禾绿回转寿司、Starbucks (Starbucks has a large presence in China, they didn't have to rebrand) 1 Quote Link to comment Share on other sites More sharing options...
aone Posted March 31, 2015 at 07:01 AM Report Share Posted March 31, 2015 at 07:01 AM Green is widely used, especially in the food/beverage industry; except that it is conected to having affair. Both white and black symbolise funeral in China. Quote Link to comment Share on other sites More sharing options...
Shelley Posted March 31, 2015 at 09:51 AM Report Share Posted March 31, 2015 at 09:51 AM This might be of some help http://en.wikipedia.org/wiki/Color_in_Chinese_culture Quote Link to comment Share on other sites More sharing options...
liuzhou Posted March 31, 2015 at 10:39 AM Report Share Posted March 31, 2015 at 10:39 AM Oppo, one of China's top brands of electric goods, including cell phones, uses green in its branding. I am sure there are many more. Quote Link to comment Share on other sites More sharing options...
Demonic_Duck Posted March 31, 2015 at 12:10 PM Report Share Posted March 31, 2015 at 12:10 PM Green is widely used, especially in the food/beverage industry, except despite the fact that it is conected to having affair. I don't think you can really say the colour green symbolises having an affair, it's only green hats that have that connotation. Even wearing a bright green suit with a green shirt, tie and shoes is fine, as long as you don't wear the matching hat. It's like saying that blue symbolises eroticism in anglophone culture - sure, it might have that meaning in the term "blue movie", but no-one would ever imagine that meaning extended to other contexts (wearing blue, using blue in branding etc.) 2 Quote Link to comment Share on other sites More sharing options...
liuzhou Posted April 1, 2015 at 04:26 AM Report Share Posted April 1, 2015 at 04:26 AM Pharmacies are usually green. A good few banks including the Agricultural Bank of China, one of China's largest, use green. China Post is green. BTW, Not all Starbucks outlets are green.Here is one of my local branches. Quote Link to comment Share on other sites More sharing options...
Demonic_Duck Posted April 1, 2015 at 04:33 AM Report Share Posted April 1, 2015 at 04:33 AM The logo is still green, though. Quote Link to comment Share on other sites More sharing options...
liuzhou Posted April 1, 2015 at 05:17 AM Report Share Posted April 1, 2015 at 05:17 AM The logo is still green, though Yes, but that's all. The other branch nearby is very green. Quote Link to comment Share on other sites More sharing options...
Angelina Posted April 1, 2015 at 05:21 AM Report Share Posted April 1, 2015 at 05:21 AM What happened to your Starbucks? Is that a rebellion? Quote Link to comment Share on other sites More sharing options...
liuzhou Posted April 1, 2015 at 06:07 AM Report Share Posted April 1, 2015 at 06:07 AM No idea. I never use the place. Just remembered that what is possibly China's most famous brand is very green too. Tsingtao beer! Quote Link to comment Share on other sites More sharing options...
eion_padraig Posted April 7, 2015 at 05:09 PM Report Share Posted April 7, 2015 at 05:09 PM I thought this topic was going to discuss Haier and their gay-friendly, pro-interracial relationship logo. I've always hoped the designer of that logo created it as a subverse image fighting against heteronormative views in China. But it's possible that's just my foreign values filter at work. 2 Quote Link to comment Share on other sites More sharing options...
GaHanna Posted April 8, 2015 at 02:48 PM Report Share Posted April 8, 2015 at 02:48 PM I read somewhere sometime of a Chinese business delegation in America in order to sign up with some partnership company. The American company decided that a small gift for the Chinese CEO would be appropriate. Since golf was gradually taking hold in the business community in China, the Americans thought that a golf cap would bond the deal. Unfortunately, the cap was green and they lost the contract. I am not sure, but since reading the story, I was always under the impression that the green cap was a sign that another man is, er, playing with your wife. I think that the Italians have a similiar expression based on the middle finger used by the Romans. I think that the Romans would place their hand on their forehead with the middle finger pointing out. My tuppence. Quote Link to comment Share on other sites More sharing options...
Demonic_Duck Posted April 8, 2015 at 03:31 PM Report Share Posted April 8, 2015 at 03:31 PM ^ Again, the above is correct (not sure about the anecdote, though), but either way it only applies to hats. Quote Link to comment Share on other sites More sharing options...
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