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轻课 An creative business model of online course in Chinese educational industry   

Enjune Zhang

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轻课 An creative business model of online course in Chinese educational industry   

轻课,中国教育行业的创新型线上网课经营模式 

                                                                                   

Entity training agency like New Oriental teaching English is nothing new in China, online education course is on the rise. Lately, I find one promising a 100% refund after full time learning. It's amazing, for both the operator and customers. But how could they earn money if the students paying for the courses will get all the money back after they finish the learning tasks on time as required?         

在中国,像新东方那样的实体培训机构已没什么好稀奇,网上教程如今正异军突起。最近,发现了一个承诺学够学时便全额退款的网课运营商。 这无论对经营者还是客户,都是大写的惊喜。 如果按要求按时完成学业的学生都可以在课程结束后取得全额退款,那么这种网课经营模式是怎样获利的呢?

                               

People signing up for the courses pay via Wechat and get the entry of the class. The courses take them 90-120 days or more to finish, and they need to guarantee an everyday visit up to required period to get the scholarship, with the same amount as the original payment, returning to customers' account 10 days after the end of the whole courses.   

报名参加课程的人通过微信付款。课程耗时90120天或更久,学员需保证每天签到并学足规定时间以获得奖学金,奖学金金额与当初交的学费相当,于课程全部结束后10天返还。

 

It amounts to a collection of money from the mass to earn money by the money kept by the operator for a period of time. Both parties are making temporary investment. The operator could lend the money to someone else to get the interests while the customers offer the money to get access to courses in limited time, a temporary investment of money to get knowledge, the influence of which could be permanent. That's about mutual benefit.                                                

这相当于是经营者聚拢大众学员的钱,在一定的时间期限内以钱生财。双方都在进行暂时的投资。在经营者而言,他们通过把暂时收到的钱向外提供贷款,以获取利息;在消费者而言,他们暂时付出学费以在有限的时间内学习课程,而学习课程给他们带来的影响却是终身的。好个互惠互利的模式。

 

Such a mode concerning incentive system does the customers good, too. It encourages the learners to learn and have the money back. Sometimes we don't have to own something to make profit or benefit from it. It is enough that we apply it and make the most out of it as a passerby.

这样有着激励机制的模式有利于消费者。它鼓励学员通过学习以赚回学费。有时候我们没有必要拥有某物才能从中获益,仅是像一个过客一样最大限度地使用并有所收获足矣。

 

Maybe we would leave the book purchased years ago sleeping with dust covered without turning a page or two, but we may probably be busy finishing those we borrow from the library with a specific time limit. That's it, we are born to be urged and motivated by the deadline, by the sense of urgency that something will be taken away from us, or we would rather lie idly than keep the ball rolling. This kind of business model does us a favor by limiting what we have to here and now in a creative way.                                                                         

也许我们会放任多年前买的书沉睡,封面蒙尘,不曾翻看过一页或半页,但我们却可能花时间读完从图书馆借来的需要定期归还的书。我们似乎天生要被最后期限敦促鞭策,心头需要有种好像东西要有被拿走的紧迫感,我们才不再葛优躺,才会不懈怠地完成某事。这种经营模式帮了我们一个大忙,它以一种新颖的方式把我们框定在此时此处。

                                                              

Be aware of the man reading just a single book, since he makes it focusing on the limited resources. In an era with information flooding in, it is not difficult to gather a bunch of materials and swear that we would get them conquered. It is just a matter of when. Attention is precious compared with the resources handily available everywhere.

小心那些只读一本书的人,因为他能把精力集中在有限的资源上。在这个资讯涌动的时代,搜集一箩筐的资源并不难,发誓要把它们征服也不难,这只是时间的问题。与俯拾皆是唾手可得的学习资料相比,注意力是种弥足珍贵的资源。

 

And it is true that attention is simply wasted away during the hasty skip from resource to resource. Therefore, the goal we promise to ourselves is mere an empty vision without a due date. It will be news for the nowaday procrastinators, dragging them out of the embarrassment where they keep claiming that they will do it but rewriting the deadline.     

蜻蜓点水般地穿梭跳跃于资料之间无疑是耗费精力。因此,如果不给自己许下一个期限,我们承诺自己的目标不过是个空荡的愿景。这样的网课模式无疑是拖延症患者的福音,这将把他们从一边许着务必完成的诺又一边重新拟定截止日的窘境中抽离。

                                

                                         

P.S. This is not an advertisement but an objective analysis for a business model active via Wechact recently, another brand new operation based on win-win situation between the company and the customers.



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