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3G这团火烧得人实在有点难耐


laser2302

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Hi everyone,

I need help to understand a phrase in the following paragraphs. What does "3G这团火烧得人实在有点难耐" means in the below context:

  一个是在华投资最大的外资企业,一个是中国本土最大的通信设备厂商。

  两个中外巨头的联手将令人震惊,尤其在即将降临中国的3G时代。

  3G这团火烧得人实在有点难耐,在电信业寒冬中,没有比借这团火取暖活血更好的事情。

  世事无绝对。去年曾因为各种原因而陷入僵局的摩托罗拉与华为合资事宜,现在却因外部环境的改变而被双方重新提上议程。

Thanks!

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Breaking the sentence into parts might make things easier:

3G这团火 = this fireball [called] 3G

烧得 = burns such that

人实在有点难耐 = people really [find it] difficult to bear, presumably meaning that people cannot help but get excited by the idea of 3G.

The writer then take the 'fire' idea further, saying 3G is the best place to warm yourself during the telecom industry's winter.

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