While travelling on the Chongqing subway last summer, I noticed a series of public adverts designed to encourage healthy use of smartphones, all based on the 四大名著 (four great works of Chinese literature). Being both a lover of the 四大名著 and a hater of smartphones, these humourous ads caught my attention enough for me to want to take a photo of each. This first one is based on 西游记 (Journey to the West).
It asks if the monk (贫僧/圣僧) is travelling all the way to the west just to recharge and play with his phone ("去往西天充电玩手机"). Has he forgotten his original aim (初心) of bringing back the scriptures (取经)? It ends by encouraging people to use their phones in moderation ("合理正确使用手机") in order not to be distracted from achieving their goals and dreams ("为了自身的梦想与目标").