Marketing and Public Relations

[Rincewind]

I co-manage a small private language school. I want to boost the quality of the marketing by building better relations with the local press. In the west, I'd do this through a number of systems, one of which would be to issue press releases about the schools activities. In the UK and USA, press releases have a stick format that should be used to ensure that your announcement is taken professionally. I was wondering if the format is different for press releases in china? Can I simply translate my UK styled release into Chinese text and send it in or do I have to alter anything else?

Additionally, any other suggestions on how to market a school would be helpful. If any teachers have notes about what the school they work for does for marketing, that would help also.

[roddy]

In my experience (which is very limited) you pay a local paper and they print the article you wrote for them. Also important is getting your teachers in the public eye - get them giving free demonstration lessons at local middle schools, judging English competitions, doing interviews on local TV.

And your teachers will love you for it.