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百零机


natalie

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Could it be 百靈劑 or 百齡劑 instead?

PS - or perhaps 百齡機 instead?

Take a look at this story -> http://big5.news365.com.cn:82/gate/big5/www.news365.com.cn/wxpd/bhygb/shzd/200908/t20090803_2415724.htm

在商品推廣上,黃楚九屢屢劍走偏鋒,出奇制勝。他旗下的另一款自主品牌補藥“百齡機”的廣告有空前絕後之稱。

藥名同樣費盡心機。“百齡”由“百靈”變來,黃楚九的大女婿臧伯庸認為世上無包治百病的藥,說自己“百靈”差不多就是“百不靈”,改“靈”為“齡”,發音未變,意思大不一樣,“百齡”意味著長命百歲。至於“機”字,原為“劑”,上市前印製廣告,不料排字工錯將“劑”排成“機”。這一下倒弄拙成巧,從遍地都是的“劑”變身“機”,不僅抓人眼球,含義也妙:機會、機緣、生機,索性將錯就錯。

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