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How to read this word


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No, it can't.


The interesting question then, is why doesn't the English match the Chinese?


Having a look at the company's history it seems that they have a close association with a place called 江阳 and, being based in 江苏, the Yangtze River (长江).


According to this website, "2000年12月,经江苏省人民政府苏政复(2000)227号文批准,江阴长江电子实业有限公司依法变更为江苏长电科技股份有限公司。" So it seems that "changjiang" was originally part of its name.  In fact, the logo actually says "Jiangsu Changjiang Elec. Tech." So it seems they didn't fancy changing the English when they changed the Chinese.

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